Privacy Policy

Last updated: August 18, 2026

This Privacy Policy describes how Butterfly Wing Cardigan (referred to as "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://butterflywingcardigan.com (the "Site") or otherwise communicate with us.

1. Personal Information We Collect

We collect various types of personal information to provide and improve our services. The types of personal information we collect depend on how you interact with our Site and services.

• Contact Information: Your name, email address, shipping address, billing address, and phone number.
• Payment Information: Details necessary to process your purchase, such as credit card numbers, debit card numbers, or other payment account information. Please note that we do not directly store full payment card details; this information is securely processed by our third-party payment processors.
• Order Information: Details about the products you purchase, order history, and customer service inquiries.
• Account Information: If you create an account with us, we collect your username and password.
• Device and Usage Information: Information about how you access and use our Site, including your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, and the dates/times of your visits.
• Marketing and Communication Preferences: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2. How We Collect Your Personal Information

We collect personal information from various sources:

• Directly from You: When you provide it to us through forms on our Site (e.g., during checkout, account registration, newsletter sign-up, or customer support inquiries).
• Automatically: Through cookies, web beacons, pixels, and similar tracking technologies as you navigate our Site. This includes device and usage information.
• From Third Parties: From service providers, such as payment processors, shipping carriers, and analytics providers, who may share information with us to facilitate our services.

3. Purpose of Data Collection

We use your personal information for the following purposes:

• To Provide Products and Services: To process your orders, fulfill purchases, ship products, and manage your account.
• Customer Support: To respond to your inquiries, provide customer service, and resolve issues.
• Marketing and Promotions: To send you promotional communications, newsletters, and special offers that may be of interest to you, where permitted by law and based on your preferences.
• Analytics and Improvement: To analyze how our Site is used, understand customer behavior, improve our products, services, and Site functionality.
• Personalization: To personalize your experience on our Site and present products and offers tailored to your interests.
• Security and Fraud Prevention: To detect and prevent fraudulent transactions, unauthorized access, and other illegal activities.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Advertising: To deliver targeted advertisements to you on our Site and third-party platforms.

4. Third-Party Services and Data Sharing

We share your personal information with third parties to help us provide our services and fulfill our business purposes. These third parties include:

• Payment Processors: Such as Stripe, PayPal, or other payment gateways, to securely process your payments.
• Shipping Carriers: Such as USPS, UPS, FedEx, or DHL, to deliver your orders.
• Analytics Providers: Such as Google Analytics, to understand how users interact with our Site and improve our services.
• Advertising Platforms: Such as Google Ads, Meta (Facebook/Instagram), TikTok, and Snapchat, to deliver targeted advertising and measure campaign effectiveness.
• E-commerce Platforms: Such as Shopify or Shopline, which host our online store.
• Customer Support Tools: To manage customer inquiries and communications.
• Legal and Compliance: When required by law, such as in response to a subpoena or legal process, or to protect our rights, property, or safety.

We ensure that these third parties are contractually obligated to protect your personal information and use it only for the purposes for which it was disclosed.

5. Cookie Policy

Our Site uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyze site traffic, and for advertising purposes.

• What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
• Types of Cookies We Use:
  • Strictly Necessary Cookies: Essential for the operation of our Site, enabling core functionalities like security, network management, and accessibility.
  • Performance Cookies: Collect information about how visitors use our Site (e.g., which pages are visited most often) to improve its performance.
  • Functional Cookies: Allow our Site to remember choices you make (e.g., your username, language, or region) and provide enhanced, more personal features.
  • Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. These are usually placed by advertising networks with our permission.
• Your Choices: You can control and manage cookies in various ways. Most browsers allow you to refuse or accept cookies or to delete cookies. Please refer to your browser's help menu for more information. Please note that if you disable cookies, some features of our Site may not function properly.

6. Data Retention Period

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically means we retain your data for the duration of our relationship with you, plus a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. For example, order information is retained for a minimum of 7 years for tax and accounting purposes.

7. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion/Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal information, subject to certain legal exceptions.
• Right to Object to Processing: You have the right to object to our processing of your personal information for certain purposes, including direct marketing.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Opt-Out of Sale (CCPA): If you are a California resident, you have the right to opt-out of the "sale" of your personal information. Please note that we do not sell your personal information in the traditional sense. However, the sharing of data with advertising partners for targeted advertising may be considered a "sale" under CCPA. You can exercise this right by contacting us.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the contact information provided below.

8. Children's Privacy (COPPA Compliance)

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records. If you believe we might have any information from or about a child under 13, please contact us immediately.

9. How Policy Updates Are Communicated

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on our Site and update the "Last updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. Contact Information for Privacy Inquiries

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

Email: support@butterflywingcardigan.com

Website: https://butterflywingcardigan.com